Senior Brand Strategy Manager



Posted on Wednesday, February 14, 2024

Location: Remote

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and rice, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in over 21,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: Banza has been one of the fastest growing pasta companies in the country for the last five years – and as we mature, we want that growth to accelerate! Banza has an exciting opportunity for a new category management leader who will spearhead and coordinate efforts across our sales, marketing, field, product, operations, manufacturing, and finance teams to achieve the best possible business results. Success means improving our product positioning in the market and bringing it to the people that will love it most. You’ll own the P&L, guide customer marketing, collaborate with sales on account management, and work with the executive team to shape strategy.

What You’ll Do:

  • Build a great business at Banza, including management of our product line P&Ls and helping shape strategy for our product lines (pasta, mac & cheese, pizza, waffles, rice)
  • Develop, maintain, expand, and communicate Banza’s strategy on how to grow all four categories across key retailers, focusing on Distribution, Merchandising, Shelving, and Pricing
  • Establish a deep understanding of the dry & frozen grocery businesses, internal processes, and overall assortment
  • Collaborate with sales on developing a plan by account that includes brand growth and expansion and trade strategy
  • Identify opportunities across Product, Operations, Marketing, Ecomm, and Manufacturing to improve the line’s overall performance, growth, consumer appeal, and profitability
  • Work closely with executive leadership and cross-functionally across the organization to drive growth and bring Banza to millions more people

Who You Are:

  • 10-15 years of work experience, including significant experience in CPG/food
    • MBA a plus
  • Experience in a category management role
  • Experience / understanding of P&L dynamics, financial statements and quantitative analysis
  • Entrepreneurial, with experience scaling a rapidly growing business or product line – analogous role at a successful CPG startup or a fast growing line within a larger CPG is ideal
  • Cross-functional leader, experienced in operating within and across sales, marketing, category management, analytics, and product
  • Skilled in customer marketing and in working with sales to win over retailers and execute to an ambitious plan
  • Able to both ruthlessly prioritize and amicably communicate
  • Passionate, able to sell a vision to those around you while being willing to change your mind when new information comes to light
  • Must love Banza!

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email jobs@eatbanza.com.

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do and the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants including those with criminal histories consistent with legal requirements.

Compensation, Perks, and Benefits

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. In addition to base salary, full-time team members receive equity in the company, medical, dental, and vision insurance through United Healthcare, free Banza products, and monthly stipends for fitness, internet, and cell phones.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range is for the expectations as laid out in the job description, however, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.