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Freelance Field Sales Representative (NYC)

Banza

Banza

Sales & Business Development
New York, NY, USA
Posted on Jun 10, 2025

Location: New York City

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: We’re looking for a dynamic and outgoing Brand Ambassador to join our Field Sales & Marketing team in NYC. This role is all about building awareness, driving sales, and creating unforgettable brand experiences at the store level. You’ll be the face of Banza—engaging with customers, store teams, and distributors to promote our products. This person will build the Banza brand one sample, sale, and consumer interaction at a time through face-to-face relationships with store associates, distribution partners, and shoppers.

What You’ll Do:

  • Engage and educate consumers on the taste, quality, and ingredients of Banza products
  • Execute in-store cooking demos to drive trial, awareness, and sales
  • Build and maintain strong relationships with key store-level contacts in your region
  • Promote the brand in-store through merchandising best practices
  • Increase brand exposure by securing incremental on- and off-shelf displays
  • Ensure shelf execution: promotional placement, proper tagging, and stocking
  • Represent Banza at field events to create authentic, memorable brand impressions

Who you Are:

  • Experience with consumer promotions and field marketing events
  • Self-starter with excellent punctuality, reliability, and professionalism
  • Ability to lift and tow at least 40 lbs (demo kit is on wheels)
  • Must have a car and smartphone (for photos, uploads, and daily reporting)
  • Access to a computer, printer, and reliable internet
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Availability to work at least 2 weekends per month
  • Passionate about cooking and/or willing to learn basic cooking skills
  • Outstanding communication and interpersonal skills
  • Strong organizational and multitasking abilities
  • Creative problem solver with a keen eye for detail
  • Energetic, approachable, and enthusiastic about health-conscious brands

Compensation & Schedule:

  • Compensation based on experience
  • 20 hours/week
  • 1099 Independent Contractor
  • Potential for growth into a full-time role

How to Apply:
Got what it takes to join the Banza family? We want to hear from you!
Email your resume and a brief cover letter telling us why you're the perfect fit to: rob.falquez@eatbanza.com