Digital Marketing Manager
Skin Pharm
Marketing & Communications
Nashville, TN, USA
Posted on May 21, 2026
Skin Pharm is seeking a strategic, analytically-minded Digital Marketing Manager to manage and optimize our owned digital channels across both our clinic locations and DTC e-commerce business. This role is focused on lifecycle marketing, email and SMS, and website strategy, with a core mission of driving customer acquisition, retention, and reactivation across all digital touchpoints. The ideal candidate brings a creative-meets-analytics skill set, a test-and-learn mindset, and a genuine passion for building customer-first programs that deepen brand loyalty and increase engagement.
Location: Nashville or New York, Hybrid
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Nashville, TN
- Workplace type
- Hybrid
ABOUT THE JOB
- Execute digital marketing strategy across email, SMS, website, and lifecycle/CRM for both clinic locations and the DTC product line
- Own the development and execution of all lifecycle marketing initiatives, with a focus on acquisition, retention, and reactivation across key moments and customer cohorts
- Build channel and content strategy for all lifecycle communications, including welcome flows, retention sequences, win-backs, replenishment programs, and post-visit journeys designed to increase frequency and LTV
- Manage email and SMS calendars, ensuring consistent, on-brand communication that drives both clinic appointment bookings and product revenue
- Oversee website strategy and performance, partnering with design and development teams to improve UX, CRO, and conversion across all digital touchpoints; constantly seek optimization opportunities through creative, copy and landing page analysis
- Develop a data-driven, customer-centric test-and-learn culture through rigorous A/B testing and ongoing optimization across email, SMS, and web
- Establish and track KPIs for all owned channels, providing regular reporting with clear insights and recommended actions
- Map and analyze the customer journey across both clinic and e-commerce contexts, identifying friction points and opportunities to improve conversion, engagement, and retention
- Contribute to SEO and AEO strategy and execution, including on-page optimization and content recommendations, in partnership with relevant stakeholders
- Stay current on best practices across owned digital channels and proactively identify opportunities to improve Skin Pharm's digital infrastructure
ABOUT YOU
- 5+ years of experience in digital marketing with a strong focus on email, SMS, lifecycle/CRM, digital content and website strategy
- Proven track record of driving measurable retention and reactivation outcomes through owned channel programs
- Deep expertise in email and SMS marketing, including segmentation, automation, and iterative testing
- Experience with CRO methodologies and website optimization
- Strong analytical and reporting skills; comfort working with data to derive actionable insights
- Proficiency in Klaviyo, Shopify, and GA4
- Working knowledge of SEO, GEO and AEO principles
- Experience in multi-location or omnichannel environments a plus
- Bachelor's degree in Marketing, Business, or related field
SKIN PHARM EMPLOYEE BENEFITS
At the heart of our team is a commitment to your well-being, growth and happiness. Here’s how we make it happen:
- A competitive base salary – Your hard work deserves to be recognized.
- Wellness stipend – Because taking care of you matters to us.
- 401(k) with company matching – We’re investing in your future, together.
- Paid time off, including paid holidays and sick time – Recharge, explore or simply unwind as you need.
- Health, vision and dental insurance – For your peace of mind.
- Employee product + treatment perks – We want you to enjoy the amazing experience you help create.
- Paid parental leave – For those special days with your new family member.
Be part of a culture that puts you first, supports your wellness, encourages collaboration and celebrates each team member’s unique journey.
About Skin Pharm
Skin Pharm is a modern beauty brand founded by nurse practitioner Maegan Griffin in 2017. After 9+ years in aesthetic medicine, Maegan created Skin Pharm because she wanted the Skin Pharm experience as a patient — and she figured others would, too. At our flagship in Nashville and clinics in Atlanta, Dallas, Charlotte, Franklin, Houston, Alpharetta, Southlake, Austin, Charleston and Raleigh, Skin Pharm providers — who are all NPs and PAs — promote skin health and inspire confidence with natural, never-overdone results.