Assistant Manager, Global PR & Influencer Marketing

Sol de Janeiro

Sol de Janeiro

Marketing & Communications
New York, NY, USA
Posted on Friday, April 21, 2023
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our purpose is to embolden a movement of self-celebration and joy through the power and the warmth of Brazilian spirit. This brand philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category junkies, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.

Reporting to the Manager, Global PR & Influencer, the Assistant Manager will be responsible for supporting the execution of global communications initiatives for Sol de Janeiro. The ideal candidate will have experience in PR and influencer marketing, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities
  • Support the Manager, Global PR & Influencer, in developing and executing global communications strategies to achieve macro brand objectives.
  • Assist in developing and maintaining relationships with internal brand teams, global/regional partners, and external agencies to create and adapt communication assets for global distribution.
  • Assist in managing and maintaining a talent contact database, tagging and categorizing at the campaign and initiative level.
  • Support the analysis and reporting of quantitative data to evaluate the effectiveness of influencer outreach initiatives and consumer engagement levels.
  • Provide administrative and marketing support to prepare the necessary 360 go-to-market and campaign presentations.
  • Conduct market/media research and apply findings to documentation, projects, and campaigns.
  • Assist in maintaining accurate and up-to-date media lists, influencer database/directory, meeting agendas/reports, etc.
  • Support the development of press pitch documents and interview preparation documents for brand founders.
  • Assist in managing the sample request process, partnering with cross-functional teams to coordinate the fulfillment of all incoming sample inquiries from influencers and media outlets while maintaining and monitoring tracking documents.

  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum 2-3 years of experience in PR and influencer marketing.
  • Must be comfortable working a hybrid schedule (remote & in our New York City Office)
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Proficiency in social media platforms and measurement tools.
  • Ability to manage multiple projects simultaneously and work collaboratively with cross-functional teams.
  • Strong organizational skills and attention to detail.

Salary Range

$70,000—$75,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.