Senior Copywriter, Product

Sol de Janeiro

Sol de Janeiro

Marketing & Communications, Product
New York, NY, USA
Posted on Friday, May 19, 2023
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our purpose is to embolden a movement of self-celebration and joy through the power and the warmth of Brazilian spirit. This brand philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category junkies, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.

The position will report to the Copy Director in the Creative department.

Role Overview

This role will own copy for a Sol de Janeiro beauty category, developing consistent product storytelling from product description to packaging. This individual is highly skilled in conceptualizing beauty narratives and translating benefit claims into meaningful, resonant consumer-facing copy.

The Senior Copywriter, Product must have launch-phase creative experience in beauty and/or consumer packaged goods. This individual is a skilled editor with experience in branding, messaging hierarchies, and product copy.

Overall Responsibilities:
  • Own and develop 360 product story and copy for evolving beauty category and adjacent assortments
  • Creatively convert perception and claims testing into meaningful copy; deliver nuanced language across packaging, romance, and digital
  • Familiar with navigating regulated claims and copy in context of conceptualization, narrative development, and product descriptions
  • Partner with Global Product Marketing to understand needs and business point of view; advance and maintain category tone and brand codes 
  • Enforce consistency and construct, with an ability to write and adapt across variety of mediums including but not limited to product packaging, description page imagery, Instagram Story ads, and YouTube videos
  • Collaborate with Design to establish an intentional balance of art and copy that addresses briefs
  • Proof artwork releases with great attention to accuracy and detail
  • Track trends and patterns in Copy within beauty, self-care, and cultural conversation

Job Requirements/Qualifications:
  • Bachelor's Degree in English, Communications, Marketing, Merchandising or similiar
  • 6+ years copywriting experience at a beauty brand, with a focus on copy and concept development
  • Proactive writer, problem solver, detail-oriented
  • Excellent grammar and communication skills
  • Comfortable working cross-functionally in a fast-paced environment
  • Bonus experience: international markets, marketing patterning, product naming
  • All candidates must submit a portfolio and be willing to complete a Copy Test.
  • Must be comfortable working a hybrid schedule (remote & in our New York City office, when needed).

Salary Range

$110,000—$125,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.