Coordinator, Global Product Marketing

Sol de Janeiro

Sol de Janeiro

Marketing & Communications, Product

New York, NY, USA

Posted 6+ months ago
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our purpose is to embolden a movement of self-celebration and joy through the power and the warmth of Brazilian spirit. This brand philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category junkies, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.This role will support the creation of omnichannel innovation plans from concept to commercialization, leading consumer-first, scalable and globally relevant 360° GTM Toolkits that allow Sol de Janeiro to outperform. You will support the Global Product Marketing team in the development of 3-5+ year consumer-centric innovation, distortion and renovation strategy pipeline.The position will report to Sr. Manager, Global Product Marketing. RESPONSIBILITIES: Product Marketing & Go To Market Frameworks
  • Support Global Product Marketing team with ad hoc competitive purchasing, competitive and sample organization
  • Execute data and insight research to support the creation of data-and-insight-backed Product Concept Briefs and Conceptual Sales Decks
  • Develop packaging, copy and creative briefs, ensuring accuracy of information with cross functional partners and translation houses
  • Managing details of Master Launch Calendar
  • Stay on top of product timeline tracking from conception to Toolkit release
  • Assist in the creation of final product marketing presentations that include the product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales, and Customer Service
  • Track competitive brands and launches across various categories, create competitive analyses applicable to respective categories/launches
  • Support brand's sustainability goals as it relates to product (i.e. vetting ingredients and packaging, key messaging on all marketing channels)
  • Track product launches once in market for key consumer and market learnings, develop launch hindsight presentations
  • Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation
  • Review and approve artwork
  • Delivering formula and packaging feedback to development teams in a timely and accurate manner
  • Support updating product messaging once in market, distributing to cross-functional teams as needed
  • Support internal product education sessions
  • Assist in the training and onboarding of new employees or interns where applicable
  • Manage copy translations in a timely manner
QUALIFICATIONS:
  • Bachelor's degree or equivalent
  • 2+ years of professional experience in beauty, global marketing preferred
  • Team player with a positive attitude
  • Ability to adapt in a fast-paced, dynamic environment
  • Must be comfortable working a hybrid schedule (remote & in our New York Office, as needed).
Salary Range$65,000—$70,000 USDIn addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro