Senior Manager, Global Product Marketing - Fragrance

Sol de Janeiro

Sol de Janeiro

Marketing & Communications, Product
New York, NY, USA
Posted on Saturday, October 21, 2023
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe. 

This role will work with key stakeholders to create and deliver omnichannel innovation plans from concept to commercialization, leading consumer-first, scalable and globally relevant 360° GTM Toolkits that allow Sol de Janeiro to outperform. You will support your respective categories' development of 3-5+ year consumer-centric innovation, distortion and renovation strategy and pipeline.

The position will report to the Director, Global Product Marketing.


Product Strategy and Portfolio Management

  • Own the 3-year rolling product launch calendar and the rollout of the Global Go-To-Market Toolkits across for respective category, delivering innovative launches, current product optimizations and reanimations, sampling, promotions and kits/sets in partnership with Promotional Manager
  • Working with Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets
  • Ownership of sustainability as it relates to product (i.e. vetting ingredients and packaging, key messaging on all marketing channels)
  • Deliver innovation concepts that drive breakout growth based on gap analysis, performance reporting and consumer-focused data from internal and external sources (CMI reports, regional and retailer consumer reports, "In the Kitchen" sessions with retailers)
  • Ensure respective category strategy is communicated and understood by all stakeholders and cross functional teams
  • Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation

Product Marketing & Go To Market Frameworks

  • Develop category and product Global Go To Market Toolkit that drives ownable point of difference and positioning, including communication hierarchy, product page copy, features and benefits (functional, technical and emotional), reason to believe, clinical & consumer claims, education priorities and competitive positioning
  • With Commercial stakeholders, define global channel product marketing needs and ensure Global Go To Market Toolkit meets these needs, including ongoing support and regional asset compliance
  • Partner with the Global Brand Strategy & Consumer Engagement team to build effective marketing support frameworks
  • Manage and optimize performance of new products once in the market, updating messaging playbook and marketing pivots, distributing to cross-functional teams as needed
  • Manage creation of Product Marketing and Packaging copy briefs for new product launches
  • Work with R&D and Regulatory to recommend desired product claims for efficacy testing and final claims
  • Prepare final product marketing presentations that include the product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales, Customer Service andSupport Commercial and Consumer teams in executing product playbook for 360 go-to-market strategy activations, ensuring messaging consistency and accuracy
  • With cross functional team input, track and analyze product launches for key consumer and market learnings


  • Bachelor's degree or equivalent required
  • 6+ years of current experience in global marketing in the beauty & fragrance sector
  • 2+ year of experience in the Fragrance category is preferred
  • Potent blend of strategic, creative, and analytic skills
  • Exceptional presentation and interpersonal skills
  • Strong attention to detail & organizational skills in a fast-paced environment
  • Self-starter with a trend-hunting mindset
  • Positive attitude
  • Experience managing & developing direct report(s)
  • Must be comfortable working a hybrid schedule (remote & in our New York City office, when needed).

Salary Range

$120,000—$130,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.