Assistant Manager, Loyalty & CRM

Sol de Janeiro

Sol de Janeiro

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New York, NY, USA
Posted on Saturday, December 9, 2023
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.

The position will report to: Senior Manager, Loyalty & CRM


  • Help manage loyalty program strategic plans/roadmap and marketing calendar, including program enhancements and optimizations, loyalty email and SMS campaigns, and performance reporting and evaluation
  • Work closely with DTC channel partners, site team, and creative and copy teams on loyalty email and SMS briefing, creating and editing content, and proofing designs
  • Support loyalty email and SMS marketing campaign operations and execution, including building, scheduling, and deploying in collaboration with CRM team and email service provider
  • Own process of gathering and organizing loyalty digital assets and uploading into email deployment tool
  • Participate and assist in planning loyalty promotions in collaboration with DTC team
  • Continuously monitor loyalty program on soldejaneiro.com (front end) and backend to ensure program is functioning properly
  • Assist with the set-up and execution of loyalty program promotions in loyalty platform in collaboration with Senior Manager and loyalty platform provider
  • Assist in loyalty & CRM performance reporting
    • Pull reports, track, and evaluate results of loyalty program on a monthly and quarterly basis, focusing on KPI metrics including revenue, loyalty participation rate, points redemption rate, product redemption distribution, and loyalty email & SMS engagement metrics
    • Help audit loyalty email and SMS automated campaign send reports to ensure conversations are operating as expected
    • Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance
  • Support Refer-A-Friend program including program performance evaluation, testing, and execution of program improvements, contribute to long-term strategy
  • Conduct competitor research on a quarterly basis around loyalty programs, loyalty marketing, and site exposure to stay current on industry trends and practices and make recommendations to improve the business
  • Participate on calls with agency partners and own follow ups
Job Requirements/Qualifications:

  • Bachelor's Degree
  • Minimum of 1-2 years of experience with loyalty programs, email marketing and/or e-commerce/digital marketing
  • Experience with at least one loyalty platform: Yotpo, Loyalty Lion, etc. preferred, but not required
  • Experience with at least one email/CRM marketing platform: Klaviyo, Listrak, etc. preferred, but not required
  • Beauty industry experience preferred, but not required
  • Strong project management and organizational skills
  • Excellent writing and proof-reading skills
  • Strong quantitative and analytical skills
  • Clear, proactive communicator
  • Must be detail-oriented and be able to pivot quickly and effectively prioritize workload
  • Must be able to work on an East Coast schedule.

Salary Range

$75,000—$80,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.


This job is no longer accepting applications

See open jobs at Sol de Janeiro.