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Director, Media + Digital Strategy & Consumer Engagement - Americas

Sol de Janeiro

Sol de Janeiro

This job is no longer accepting applications

See open jobs at Sol de Janeiro.
Marketing & Communications
New York, NY, USA
Posted on Saturday, December 9, 2023
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.

Help shape the future of our brand across the Americas as you spearhead an omnichannel paid media strategy designed to captivate our audience and amplify brand presence throughout the US market. Collaborate with cross-functional teams including Global, DTC, Brand, and Retail Marketing to integrate a robust omnichannel media strategy into our comprehensive marketing initiatives. Serve as the essential liaison with our performance media agency, turning global brand strategies into market-leading results.

Responsibilities

  • Lead the planning and execution of the Americas omnichannel media strategy, ensuring alignment with global strategies while catering to the specific needs of the US market.
  • Collaborate closely with Direct-to-Consumer (DTC), Amazon, Brand, and Retail Marketing teams to weave digital strategy into comprehensive 360-degree marketing plans.
  • Act as the primary point of contact for the performance media agency to ensure that the execution of strategies is coherent with the global objectives and localized needs.
  • Design and deploy targeted, data-driven, and customer-centric campaigns across all channels to influence customer behavior, drive demand, and increase revenue.
  • Elevate brand equity and improve customer lifetime value through strategic initiatives across paid digital media touchpoints.
  • Provide guidance and support to channel leads by leveraging retail media network ad products. Stay current with RMN roadmaps to identify new opportunities for brand alignment and capitalize on emerging ad products and features.
  • Stay informed on emerging trends across all relevant platforms to ensure the adoption of innovative campaign strategies.
  • Partner with channel paid media leads to ensure a full funnel media approach that aligns with regional goals
  • Foster a culture of measurement and optimization, establishing benchmarks and working with agencies and internal teams for continual campaign improvement.
  • Manage the Brand NA media budget and partner with regional marketing leads to ensure strategic allocation across channels in collaboration with channel marketing teams and finance.
  • Balance media spend across channels to optimize performance and achieve marketing objectives.

Qualifications

  • 8-10+ years of experience in media strategy and planning within a complex organizational structure, with a focus on retail media networks.
  • A deep understanding of omnichannel media strategies and digital marketing, with a track record of increasing brand awareness and consumer engagement.
  • Experience with retail media networks and understanding of their role in driving omnichannel success.
  • Proficient in developing and implementing data-driven campaigns, with an ability to analyze campaign performance and make data-informed decisions.
  • Strong communication skills with the ability to align cross-functional teams and work within a global strategic framework.
  • A proactive approach to staying ahead of media trends and integrating emerging platforms and techniques into the media strategy.
  • Analytical skills coupled with a test-and-learn mentality for continuous improvement of media campaigns.
  • Strategic budget management skills with experience in planning, communication, and optimization of media spend across various channels.
  • Must be comfortable working a hybrid schedule (remote & 1-2 days / week in our New York City office).

Salary Range

$150,000—$160,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

This job is no longer accepting applications

See open jobs at Sol de Janeiro.