Senior Designer - Promo

Sol de Janeiro

Sol de Janeiro

New York, NY, USA
Posted on Thursday, May 2, 2024
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Germany supporting the expansion across the globe.

The position will report to the Senior Art Director, Promo.

Role Overview

This role is responsible for furthering the development of 360 Campaigns across the category– taking work from concept to final execution under the leadership of the SAD/ACD/CD within the category. This individual will partner closely with the entire category team and will translate marketing objectives into design layouts and go-to-market digital assets. They'll work closely with the SAD/ACD/CD to oversee retouching and editing across the campaign, ensuring it's cohesive and best in class. This individual will deliver full funnel 360 GTM campaigns– collaborating with category design teams and cross-functioanlly with category counterparts in copy, marketing and VM.

This individual must be a strong self-starter with a multi-disciplinary portfolio that shows experience in commercial design executions across multiple touch points; photo art direction, digital, print, packaging, in-store, etc. They must have a keen understanding of the importance of messaging hierarchies– able to partner with copy to ensure the CX across copy and design is clear and cohesive across channels. This person is eager to pitch in on collaborative big-picture thinking, but is currently an executional master who finds satisfaction in excuting work to highest caliber.

Sol de Janeiro firmly believes that a positive work culture makes all the difference. The celebration of every body that we promote to our consumers, we also promote in our offices. We are collaborative team players who know that individual growth is just as important as company growth. We lead with kindness and with respect. We set goals to elevate our individual performance within the company AND we lead to nurture growth in our direct reports and cross-functional partners.

Overall Responsibilities:

  • Generate clear visual ideas and concepts in tandem with the catgory leads and SAD/ACD.
  • Stay on top of all visual trends and maintain best practices – both for the industry and by touchpoint to meet audiences where they are and to develop breakthru creative within the category.
  • Concept, execute, and deliver 360 assets (animates and static) for e-commerce websites, product graphics, social media content, paid media, email campaigns, and email templates. Ensure assets satisfy campaign objectives and tone, highlight product efficacy, brand-DNA and storytelling.
  • Oversee post-production selects, and image retouching. Help set usage standards so all creative is brought to market as intended.
  • Collaborate with teammates while overseeing all details of the 360 campaign in partnership with the category mangers in both copy and marketing. Ensure brand design standards are upheld, style guide is adhered to and that all layout problems are solved creatively while remaining on brand.
  • Intake feedback, interpret and cascade direction to ensure designs meet the best solutions.
  • Organize, and formalize the delivery of completed work so that executional teams (who will translate assets for other market needs) are set up for success.
  • Partner with project management teams to ensure work is delivered to executional teams according to their various market needs.

Job Requirements/Qualifications:

  • BA/BS/BFA degree in Graphic Design or similar
  • 5+ years experience working in relevant field in an in-house or in an agency setting. Beauty or Fashion experience preferred.
  • Software requirements: Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effect, Premiere, Figma
  • Deep knowledge of the print and digital world– experience in both ecomm, paid media, and social; but similarly comfortable working in print, packaging, and in-store.
  • Understands file preparation/die lines/print layouts and printing processes for print, in-store and out-of-home.
  • Expertise in full funnel 360 campaign development with hands-on experience in graphic design, digital animation, and print production.
  • Master graphic technician: concerned with resolutions, color, size accuracy and production values.
  • Strong communication skills with ability to articulate ideas clearly and concisely – ability to provide and receive constructive feedback that is necessary to improve creative.
  • Ability to be flexible and work in a fast-paced environment.
  • Thoughtful, empathetic, and positive attitude with infectious personal drive that energizes others.
  • A proactive, self-starter work ethic with the ability to operate independently within a small team.
  • Must be highly collaborative with the ability to understand the objectives of all cross-functional partners and work toward solutions that meets that need and upholds the creative integrity of the brand.

Salary Range

$90,000—$100,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.