Associate Director, Global Product Marketing - Merchandise and Promotions

Sol de Janeiro

Sol de Janeiro

Marketing & Communications, Product
New York, NY, USA
Posted on Sunday, June 16, 2024
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

As the Associate Director, Global Product Marketing, Merchandise and Promotions, you will play a pivotal role in driving category growth and consumer engagement through strategic merchandise planning and promotional initiatives. You will redefine how beauty merchandising and promotions intersect with fashion and entertainment, setting trends and elevating the consumer experience in the beauty industry.

The position will report to the Vice President of Global Product Marketing and has one direct report.


Merchandise Planning and Optimization:

  • Develop and execute strategic merchandise plans for the global brand for all merch items including saleable merch and launch support merch and influencer mailers, ensuring alignment with brand vision, consumer preferences, and market demands.
  • Collaborate with procurement, external partners, agencies and vendors to explore new merchandise innovation opportunities, including product design, costing, and coordination for execution.
  • In partnership with Global Consumer Engagement, spearhead collaborations with fashion, creative, and entertainment entities to design and launch trendsetting limited-edition products that captivate our global audience.
  • Collaborate with internal teams to assess merch needs and new opportunities.
  • Utilize consumer insights, market trends, and competitive analysis to inform assortment decisions and identify growth opportunities within the category.

Promotional Strategy and Execution:

  • Lead the development and execution of promotional strategies and initiatives, including holiday, limited edition sets, sampling programs and gift with purchase promotions.
  • Partner with cross-functional teams to create compelling promotional offers and activations that drive consumer acquisition and sales and that are aligned with retailer specific strategies.
  • Monitor and analyze promotional performance metrics, providing insights and recommendations to optimize promotional effectiveness.
  • Work cross-functionally to ensure seamless execution of promotional initiatives, including execution of program development, creative briefs, campaign needs, and promotional messaging.

Team Leadership and Development:

  • Lead and develop direct report(s), fostering a culture of collaboration, innovation, and continuous improvement.
  • Provide guidance, mentorship, and support to team members, facilitating their professional growth and development within the organization.


  • Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
  • 5-8+ years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry. Experience in fashion a plus.
  • Proven track record of success in developing and executing strategic merchandise and promotional initiatives to drive sales and profitability.
  • Strong analytical skills with the ability to leverage consumer insights and market data to inform decision-making and drive results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Demonstrated leadership ability with experience leading and developing high-performing teams.
  • Must be comfortable working a hybrid schedule (1-3 days per week in our NYC Office).


  • Entrepreneurial attitude in driving new merchandising opportunities and ownership mindset for all programs.
  • Deep appreciation for company values and culture, embracing diversity, teamwork, and innovation.
  • Collaborative mindset, capable of driving cross-functional alignment and achieving shared goals.
  • Results-oriented with a focus on driving sales and profitability through strategic planning and execution.
  • Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
  • Positive attitude, adaptability, and resilience in the face of challenges.
  • Passion for the beauty industry and commitment to staying abreast of industry trends and developments.

Salary Range

$130,000—$145,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.