JOB TITLE: Retail Marketing Manager, International

REPORTS TO: Director of Retail Marketing

DEPARTMENT: Marketing

OVERVIEW

As the International Retail Marketing Manager, you will play a key role in developing and executing the global retail marketing strategy to drive brand awareness and sales across select Summer Fridays retail partners. In this role you will oversee the development and execution of global retail marketing programs, including but not limited to visual merchandising, 360 new launch campaigns, core product programs, sampling, in-store, and online activations, etc.

The role involves providing strategic input on all global retail programs, managing timelines, and coordination with cross-functional teams to ensure all deliverables are delivered on-time, to spec, and to brand standards.

RESPONSIBILITIES

• Develop and execute the global retail marketing strategy across select international retailers, ensuring alignment with overall brand objectives, sales targets, and goals.
• Partner closely with Paris-based team, acting as an extension of the team in LA office to coordinate cross-functional support and ensure timely delivery of international retail marketing programs.
• Provide strategic input on all retailer programs, including but not limited to sampling, visual merchandising, new launches, core product programs, on-site optimization, in-store exposures, and digital campaigns etc.
• Manage visual merchandising program and updates for retailers, coordinating with merchants, production, and internal creative teams to ensure deliverables are delivered on time, to spec.
• Partner with sales and our Travel Retail distribution partner to develop and execute channel-specific marketing plans, coordinating launch calendars, visual merchandising, sampling, digital assets and promotional activations across Travel Retail locations.
• Manage global sampling programs and budget, working with Ops, Packaging, and Sales to ensure samples are available on time with necessary regulatory and retail requirements.
• Maintain the retail marketing calendar with all new launches, core programs, sampling, store openings, animations/exposures, co-op kits, etc.
• Oversee executional retail deliverables, including but not limited to NPFs, PDPs, brand pages, pitch forms, review seeding, meeting notes, retailer decks, scheduling, etc.
• Collaborate with Brand Marketing to develop 360 marketing plans for all new launches.
• Develop global guidebooks for international retailers to use as best practices for activating within stores in the region.
• Track and evaluate retail marketing performance including sales results and relevant program KPIs to recommend improvements and inform future investment.
• Support retailer events and in-market activations both conceptually and on-site as required.
• Ensure all brand content is optimized for each retailer, delivered on time and to each retailer’s specifications.
• Collaborate with Brand Marketing, Product Marketing and Sales in concepting new ideas to support overall retail marketing goals, brand storytelling and key focus products.
• Other responsibilities as assigned.

QUALIFICATIONS

• Bachelor’s degree in marketing, communication, or a related field
• 5+ years of experience in retail marketing or a related field
• Background in beauty, fashion or agency preferred
• Passion for skincare, beauty, and marketing
• Strong understanding of the beauty industry and retail landscape – experience working with international retail partners or distributor experience preferred
• Excellent project management skills and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills
• Experience managing budgets and working with cross-functional teams
• Creative problem-solver with a strategic mindset and strong analytical skills
• Collaborative, open-minded and able to thrive in a fast-paced startup environment
• Must be based in Los Angeles