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Regional Sales & Education Manager - West

Westman Atelier

Westman Atelier

Sales & Business Development
Irvine, CA, USA
USD 97k-108k / year
Posted on Aug 21, 2025

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

  • A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
  • Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Job Description:

The Regional Sales and Education Manager is responsible for, but not limited to lead region’s sales, education, and event strategy and execution:

Sales

  • Accountable for achieving sales goals
  • Partner with director to determine individual region priorities, retailer priorities and goals to drive sales
  • Analyze business performance and respond to opportunities through education and operational adjustment
  • Analyze and record sales on a weekly, monthly, quarterly basis
  • Foster brand and retailer relationships by aligning strategic initiatives
  • Lead strategic business planning with field and store management
  • Lead field team in sales achievement
  • Analyze inventory needs and communicate any opportunities/ misses to planning
  • Consistently demonstrate a solid understanding of sales, product knowledge, events, operations, retail market, and cosmetic industry to keep business moving forward and using learnings to influence optimization of the field operation.

Education / Artistry

  • Demonstrate high level of makeup artistry skills with the ability to teach
  • Ability to develop others through hands on demonstration, team selling, and coaching
  • Facilitate and support brand and retailer trainings - in store and remote locations
  • Work with brand education team to develop personal artistry skills
  • Assist clients with product knowledge, makeup applications, and purchases

Events

  • Plan and execute impactful store events that meet brand standards with Field Team
  • Facilitate and support in-person and virtual events
  • Continuously recruit, train, and manage field team (including scheduling)
  • Transport, set up and tear down event kits/supplies/collateral

Additional

  • Provides side by side leadership and motivation on the sales floor with all staff and management
  • Owns logistics of trainings and events including planning, execution, recap and follow up
  • Partner with stores on merchandising and inventory to ensure the brand is represented at the highest level
  • Follow brand budget guidelines
  • Manage gratis allocation including inventory, assembly and distribution as needed

Qualifications

  • 3-5+ years relevant work experience in Sales and Education
  • Team player who leads by example
  • Passionate about clean beauty
  • Strong leadership skills
  • Exceptional customer service skills
  • Makeup artistry skills with ability to connect artistry and education to sales
  • Available to work weekends
  • Available to work weekends and to travel for events, trainings and store visits
  • Ability to interact with all levels of management, work collaboratively and build positive/effective business partnerships
  • Ability to work independently
  • Outstanding interpersonal and communication skills (i.e.: verbal, written, group presentation and through facilitation)
  • Effective planning, organizational, and time management skills
  • Proficient in Word, Excel, PPT and proficient in Google Drive preferred

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $97,000 - 108,000. Exact compensation may vary based on job related skills, experience, and location.